Our Story

Love Our Kids – Love The Outdoors – Love New Zealand



My name is Helen and I am the owner and designer of Snowgrass Merino Clothing. I am a New Zealander but I live in Dublin, Ireland with my Irish husband and 3 noisy young boys. Merino wool clothing is very popular in New Zealand but not so easy to find in Ireland, and so every time we got to visit my home country we would buy loads for ourselves and also for our boys. So I decided why not open my own little business so that families of Ireland, and the rest of the world, can see how amazing merino wool clothing is as well!

So that’s how Snowgrass Merino Clothing was born.

Snowgrass is all about New Zealand and it is also about keeping my connection with New Zealand. The clothes are made from 100% New Zealand merino wool, they are manufactured in a small town called Hastings in New Zealand and they are designed by a New Zealander (me!). When designing this clothing range I wanted to focus on getting back to basics and doing what merino wool does best - keeping you warm! So that's why I have concentrated on base layers first in the Long Sleeved Tops and Leggings, as well as the Beanies and Neck Gaiters. As every parent knows, kids hate wearing bulky things so these merino layers are a big hit with everyone and kids can get outside to enjoy the winter.

Myself and my family all love merino clothing, and we live in it, every day. It is so soft and so warm and so comfortable, that once you start wearing merino wool clothing you won’t wear anything else.

If you have any questions or queries then please drop me a note through the Get In Touch page. I am happy to help.