Winter is upon us so let's celebrate Merino Wool! November 03 2015

With winter bearing down on us it is the perfect time to have another look at the amazing qualities of merino wool fabric and why it is the ideal clothing to wear during the changeable autumnal season and the oncoming cold winter season.

Firstly, the science behind it all…

Everyone knows that wool is fabulous at keeping you warm. This is due to two main reasons:

  1. Wool has little air pockets that trap air. These air pockets act as a barrier between your skin and the outside air, and therefore prevent loss of body heat to the outside air as well. Think of it as double glazing for your skin!
  2. Wool is also a bad heat conductor (see, sometimes its good to be bad!) so it will not rob you of your warmth.

To really get the best benefits from wool it should be worn right next to the skin. But we all know too well that wool can also be itchy and scratchy and not exactly comfortable. Now, those types of wools are really meant for carpets, rugs and insulation as their fibres are thick and hairy. What we need is something soft and light and that’s when we say hello to the King of Sheep – the Merino!

The merino wool fibres are the finest of all the sheep. This is because these guys hang out way up high in the Southern Alps of New Zealand, and need something super warm and comfortable to get them through the winter months. The super-fineness of their wool means less draughts and holes for the cold to set in. Their wool is also soft, light and very white, and could be mistaken for cotton wool in its raw form! In fact, a good comparison is the down feather - think how light and soft that is, and how beautifully warm as well! Merino wool is also strong, flexible and doesn’t shrink (quite handy for a merino sheep in the middle of a snow storm!).

Now take all of these amazing qualities of merino wool and turn it into a fabric and this makes for a fantastic product as you can have all the benefits of traditional wool, plus more, and then wear it right next to your skin. And you don’t have to worry about it losing shape or shrinking, and as it is light, not heavy like traditional wool, it dries quickly and can be thrown in the washing machine along with the rest of your washing. No agonising hand washing or special wool cycle required for this lot as merino wool clothing is designed to keep Mum’s happy!

And don’t forget the feel good factor as merino wool clothing is the ultimate in eco-friendliness due to being 100% natural and also bio-degradable. So you can wear your Snowgrass Merino clothing with pride and know that not only is it keeping you toasty warm but you are looking after our very important environment as well.

Take a Bow Mr Merino!

Lapis Blue Beanies and Blue Night Beanies - Out Of Stock! October 12 2015 1 Comment

Thanks to a huge demand in the last 2 weeks for Lapis Blue beanies and Blue Night beanies we now find ourselves out of stock! But not for long, as our manufacturers in Hasting, New Zealand are busy putting together an order and it will be on its way to us here in Ireland shortly.

So, if you are looking for one of these beanies then please drop us a line on and we can let you know when they are back in stock and even put one aside for you.

Thanks for waiting :-)

Blue Beanie

Free Shipping and Now Free Returns! June 18 2015

We are absolutely delighted to be able to offer you, not only free shipping, but now free returns! Through PayPal it is now possible for you to claim your postage back from them when returning any items. You make the claim directly from PayPal. And this is available from any online shop, not just Snowgrass, that you make a purchase from using PayPal.

So now you can shop to your hearts content knowing that you can return anything for free!

Thanks PayPal!

see the following link for further details:


Meet The Founder of Snowgrass May 22 2015


My name is Helen Thornton and lovely to see you visiting Snowgrass Merino's website, you are very welcome and please let me know if I can be of any help at any time.

So, yes, I am delighted to say that I am the founder of Snowgrass Merino Clothing. Snowgrass is centred around three main values – Our Kids, The Great Outdoors and New Zealand. And those three things pretty much sum me up as well! I am a New Zealander, I have 3 young, noisy boys and I have a huge love of the outdoors and being out and amongst the elements.

Now, although I am a proud Kiwi, for the last 15 years my home has been Dublin in Ireland, and unfortunately merino clothing is not so readily available here in Ireland as it is in New Zealand. So every time we headed downunder to see my family and friends we came back with bags full of merino clothing for ourselves and our 3 boys. And the merino clothing has been a godsend through the cold Irish winter months and the very changeable spring and autumn seasons.

So after the birth of my (very cute) 3rd little man, heading to the office to be an IT developer didn’t appeal so much and I knew it was the right time to try something new. And I wanted that “new” thing to be something to do with New Zealand as I very much want to keep a strong connection with my native country.

I grew up on a farm, and a sheep farm at that, and so my roots are very firmly in the agriculture and rural sector (even after 20 years of working and living in the city!), and as I am very passionate about the beautiful New Zealand merino wool it became fairly obvious that starting my own business utilising that amazing fabric was the way to go. Now, I wasn’t really expecting to design my own clothes and have my own brand initially. I looked at existing brands but they didn’t quite fit with what I wanted to do. So on one of my trips to New Zealand I called in to see a local manufacturer in a town called Hastings in Hawkes Bay and with their amazing help I came up with my first clothing range! My aim was to keep the range simple and in line with what merino wool is best at – keeping you warm! And central to the range is the fact that the clothes are manufactured in New Zealand and made specifically from New Zealand merino fabric as it is important to me and my customers that the clothes are a genuine New Zealand product. I even sourced the labels from New Zealand!

And thus, Snowgrass Merino Clothing was born and although I am a long way from my home farm in the Tararua region of New Zealand I feel very excited about this Irish New Zealand venture that I have embarked on. My connection with New Zealand is very much alive and is now on a much higher level as, not only am I showcasing one of the best products to come out of New Zealand, I am also contributing to my home country’s economy. And my adopted country, Ireland, is benefiting as well as I have made a concerted effort to source all other items (eg. packaging, hang tags, stickers etc) from small Irish businesses, and of course, Snowgrass is a small Irish business itself.

So there you go, a short history on myself and how Snowgrass came about. I must say, it has been a really exciting first 6 months and it’s great to finally bring the benefits of merino fabric to Irish families. I look forward to the many months ahead and if there is anything I can help you with then please drop me a line at

Helen :-)




End Of Season Sale - Get In Quick! March 31 2015

15% off all Tops and Leggings for the month of April only!

Yay! We are all stocked up again! March 18 2015

The panic is off as our shipment from New Zealand has arrived!

And along with it, the much-in-demand Lapis Blue Beanies and Neck Gaiters.

Thank goodness...

Uh Oh! Due to huge demand we are getting low on stock! March 09 2015

But don't panic, more clothes are already on their way from New Zealand and are due to arrive early next week. So if there is something that you are looking for and it is out of stock then please leave us a comment or drop us an email at and we can let you know when it is back in stock, and we can hold it for you if you like.


Wow! We were featured on TV3's Xpose! March 04 2015

We are still buzzing after featuring on TV3's very own successful fashion show - Xpose!

And what an experience it was! Big thanks to the team at Xpose and to our lovely models and to Killiney Castle for providing the fab location!

Check it out here:

Spring is here! February 28 2015

Spring is here, finally! But sometimes the weather has different ideas and throws in a few days just to remind us that we aren't out of the woods yet!

This is when merino clothing is just fabulous because on those warm Spring days it won't overheat and on those more winter-like days it will keep you warm - magic really!

Thank you King Merino Sheep!

We're in the Irish Times Magazine! January 10 2015 1 Comment



Winter Time means Skiing Time! January 05 2015

And Snowgrass's range of clothes makes the perfect base layer if you are bringing your kids skiing this year. And the beanies are perfect for under ski helmets - as well as cycle helmets and moped helmets (for adults) or any other helmet for that matter! ;-)

Terenure Christmas Market December 10 2014

We had a fabulous time at the Terenure Christmas Market last Sunday (despite the freezing conditions!). Thank you so much to everyone who came down and supported us. We hope you and your children enjoy your new Snowgrass clothes - thank you!


It's Here! Checkout the new Powder Pink Clothes... November 25 2014

Finally, the lovely Powder Pink clothes are here so have a look in the Shop for the new beanie, long sleeved tops and leggings. Isn't our model just lovely!

New Soft Pink Colour Coming Soon! November 14 2014

Watch this space for the new beautiful Soft Pink tops, leggings and beanies arriving shortly from New Zealand!

We now ship worldwide! October 05 2014

We ship to where ever you are so get your order in today and don't forget the 10% Discount - enter Intro_Offer after going through PayPal :-)

We Are Here! September 20 2014

Wow! We made it! Here we are, finally, up and running! A big welcome to you, we are delighted that you are here too.

We have a fantastic startup range, our plan is to expand on colours and styles but we have to start somewhere don't we, so hopefully you will like our selection of colours to begin with.

I am dying to know what you think, so either drop me an email, phone call or a comment on Facebook.

Thank you so much and Welcome to Snowgrass Merino Clothing!

Helen & the Snowgrass Team